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Register to Remove Trial Watermark!! CHAPTER 3 – MARKET ANALYSIS 3.1 Demand and supply 3.1.1 International Scenario Rotational molding, traditionally best known for the manufacture of tasks has recently received wide acceptance the world over for the production of wide range of products with advantages certain to attract both manufacturers and users, roto molding offers useful as imaginative products ranges. The option to create one piece, seamless and stress free plastic products with superior surface finish are the added advantages. Roto molding can be used for production of small or gigantic size products in every conceivable shape and in utilitarian or even exotic design. It is difficult to get precise figures for the size of the rotational molding market due to the large number of small and medium companies in the sector. In 1995, the North American market was estimated to be about 800 million pounds (364 ktons) with a value of US$1250 million. The corresponding 1995 figure for Europe was a consumption of 101 ktons, and this had risen to 170 ktons by 1998. In 1997, the North American market had a value of about US$ 1650 million and for most of the 1990s, the U.S. market grew at 10% to 15% per year, spurred on primarily by outdoor products such as chemical tanks, children’s play furniture, kayaks, canoes, and mailboxes. In the latter part of the 1990s the North American market growth slowed to single figures. Independent analysts saw this as a temporary dip and explained it in terms of a readjustment of market sectors and increasing competition from other sectors. The following figure depicts the market sectors by product type, produced by roto molding during the year 1999 in North American: Tanks 18% Containers 9% Materials Handling 3% Toys 40% Playground 2% Others 10% Hous ehold 2% Industrial 16% Register eDocPrinter PDF Pro Online Now!! 8PDF Image | ANALYSIS OF ROTO-MOULDED PLASTIC CONTAINERS
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